AnswerNet MRC Focus Services
Answernet MRC's focus group suites are a moderator's dream-come-true.
Each focus group suite includes large and versatile respondent rooms, tiered viewing rooms and private suites for pre/post focus group meetings and catering. There are also private offices for personal phone calls and email reception.
Answernet MRC service is renowned throughout the industry for our professional full-time staff of project managers and recruiters.
4 Celebrity Focus Group Suites
- The Lucy Suite
- The Elvis Suite
- The Rat Pack Suite
- The Marilyn Suite
Click here to see the photo tour.
Focus Group Suite Amenities Include:
- Spacious 15x25 ft. Respondent Room
- Custom line-of-sight conference tables
- Private hi-tech tiered viewing room with surround sound
- Private client lounge with closed circuit TV
- Audio and video recording
- Videoconferencing & Streaming Media
- Choice of Internet streaming media or video conferencing or both
- Secure in house ISP servers
- Checkpoint firewall protection
- Quad screen for picture in picture viewing and recording
- Two-camera operation
- Dedicated in-house T-1 broadband transmission
- Large TV monitors
- Professional full-time in-house technical staff
- Available in all focus group suites and movie theater
- Simultaneous transmission for one or all rooms
- On-site Data Collection
- Computer Assisted Personal Interviewing
- Advanced Windows based CAPI programming
- Pencil and Paper Interviewing
- Trained full time in house data collectors
- Uniformed personnel
Entertainment Research
48-seat Media Test Theatre
The Rat Pack Theater is a 48-seat high-tech focus group research theater perfect for the 
testing of commercials, trailers, TV Pilots, and movies.
The theater includes the newest real-time behavior response technology with the MS Interactive Wireless dials. Las Vegas has quickly become the test-market-of-choice for entertainment marketing executives.
Rat Pack Theater Features:
- 48-tiered seating theater
- Wireless Behavioral Response Dials
- 3 Breakout Rooms
- Cable Televisions
- Large Screen Projector
- Surround Sound
- VHS or CD recording options
- Online-Streaming Media of Theater Groups
- Online-Streaming Media of Breakout Rooms
- On-the-fly Demographic Breakout
- Tabulation of Data and Charts at end of groups
- 14-seat tiered client viewing room
- Private Client Lounges
Wireless Behavioral Response Dials
- Real time response tracking and analysis
- Available in Movie Theater or Focus Group Room
- Records full range of positive/negative reactions
- Instantaneous collection/display of individual responses
- On-the-fly demographic subset viewing
- Software included at no charge for complete segmentation and tabulation of data
Las Vegas' Executive Video Conference Center
Answernet MRC's Executive Video Conference Center has been called the most technologically advanced facility in the United States. In fact, it is the only one of its kind. The facility is perfectly designed for all your video conferencing needs and utilizes a state-of-the-art telecommunications system and in house ISP Internet servers to deliver worldwide clear, crisp communication in absolute security. You have your choice of 3 executive conference rooms as well as a 48-seat theater for larger groups and presentations. Each executive conference room as well as the theater come with a private suite.
Answernet MRC is the perfect choice for focus group research:
- Worldwide Sprint Video Conferencing
- Worldwide Answernet MRC Streaming Internet Media
- Two camera operation, large monitors, picture-in-picture, simulcasting and more
- Secure firewall protection on in-house ISP
- T-1 with 256k broadband transmission
- 3 Conference Suites
- 48-Seat Theater
- Great catering
- Credit Cards Accepted
- On-Site Interviewing Services
- Hand Held Computers Deliver Better, Faster Results
Answernet MRC Computer Assisted Personal Interviewing (Answernet MRC- CAPi)
The Answernet MRC Research Institute, Nevada's largest Market Research and Public Opinion Polling firm, is proud to introduce a better way to collect data from your customers while on site - Answernet MRC Computer Assisted Personal Interviewing (Answernet MRC- CAPi).
This unique and unobtrusive system allows you to capture timely information from your customers - in a near-to-real-time format.
Answernet MRC CAPI is perfect for on-site customer satisfaction ratings, customer profiles, competitive information, and much more. The Answernet MRC is the only firm to offer this unique service, and to do so with either our professional interviewers- or with your own staff!
Let's Get Focused!
Contact us now to design a focus group research study customized to meet your needs.
