AnswerNet MRC Focus is Las Vegas' Premier Focus Group Facility.
AnswerNet MRC Focus was established with the express purpose of providing the most premier, professional focus group facility in Nevada.
AnswerNet MRC Focus is located in the heart of all the Vegas action directly between the Las Vegas Strip and the Las Vegas Convention Center in a modern, ground-floor, 40,000-square foot facility.
Real-Time Focus Group Response Measurement
Streaming Media, Sprint Video Conferencing, three large focus group suites and a 48-seat movie theater with real-time response measurement via dial technology adorn our facility.
Ranked the Best Focus Group Facility
AnswerNet MRC Focus has been designed so each focus group respondent room can be customized to handle conference-style to product display set-ups, whether your focus group requirements are 48 or 1.
Moreover, research professionals who understand that precise focus group recruiting is the true key to success manage the facility. Consistently, year-after-year, AnswerNet MRC Focus (fomerly MRCFocus) is ranked the best focus group facility in Vegas.
Newest State-of-The-Art Focus Group Camera and Recording Equipment
AnswerNet MRC Focus has installed the newest state-of-the-art camera and recording equipment with remote control operation from the client-viewing lounge. Each room has two cameras - one steady cam and a pan and tilt that allows the capture of every nuance of the participants' reaction, body language and facial expressions. All this can be seen and recorded in a picture-in-picture format.
Each Focus Suite Has the Same Client Offerings
Each focus suite - whether it is the Marilyn Monroe, The Elvis Presley or the Lucille Ball Suite - has the same client offerings. These include a private lounge where our caterers present everything from blue-plate specials to the finest gourmet foods Vegas has to offer. The lounges include private phones and, of course, closed-circuit TV to watch any sessions that are in progress.
In addition, each suite has viewing rooms with closed circuit picture-in-picture viewing as well as one-way mirrors with seated work counters and tiered seating for exceptional respondent visibility and client comfort.
Each client viewing room can accommodate 15 people. The focus group room itself includes custom-made conference tables to assure a clear line of sight of all participants.
Can Be Custom Tailored to Easily Adapt to Meet Clients' Varying Focus Group Needs
Additionally, each interviewing suite can be custom tailored to easily adapt to meet clients varying needs.
The rooms can be arranged from Conference Style to Classroom Style seating. Large double-French doors into the Master Suite allow for special displays and/or product set-up.
All walls are sound proofed and include concept rails for easy display of concept boards.
We also have televisions with VCRs, audio cassette players, easels, slide and overhead projectors available.
AnswerNet MRC Focus observation rooms are designed for business. Each suite also is provided with a private client office with telephone and data ports to keep in touch with the home office in complete privacy.
